ETCETERA
OUR TOTALLY TERRIFIC TOYS AT THE HOLIDAYS
by BONNIE GUGGENHEIM TNT Advertising Director & Associate Editor
T oy dogs are more than spe- cial… they are fabulous show dogs, wonderful companions to loving owners, outstand- ing service dogs and protectors. They think they are the size of a Doberman or Rottie with a bark that alerts the entire household. That is one big bark! They are smart, clever, funny, spoiled, darling, delightful and totally terrific. Our wonderful Toys are also in a very competitive group and are strong com- petition in the Best in Show ring. Check the ratings published in Top Notch Toys . I’m hoping the readers of TNT will email me old photos for pub- lication in a future issue, I’d like to have a couple pages of win pic- tures, famous dogs of the past, famous people from years ago, including handlers and judges. There is no cri- teria except that they be Toy dogs or Toy-related people. Email me anytime at bonnie@dmcg.com. How many of you check out our Facebook page? All ads are posted dur- ing the month of publication so you can share with interested people in and out of the country; plus, the entire magazine is online at no cost to read- ers so your ads gain a lot of exposure! You can also order older copies of Top Notch Toys if you have articles or photos you want to keep or review. Many out-of-the- country judges and exhibitors read our Facebook pages that are constantly updated. A new exhibitor asked me for some advice on how to move for- ward in dogs and questioned why some breeders and show people have more than one breed. There was a time I felt strongly if you spe- cialized in your particular breed, truly studied and focused exclusively on that breed, it would lead to greater success.
That theory does work to a degree, but to truly learn about dogs you will benefit by becoming familiar with other breeds but not necessarily Toys because you will pick up wisdom from a wider group of friends and exhibi- tors. If you have the opportunity, go to different parts of the country to look at your breed and others--pay atten- tion to the strengths and weaknesses in that geographical area. Judges see it every time they leave a local area and you should, too. As a former AKC judge and success- ful owner handler with years of expe- rience in all aspects of the dog world, I’m here to help you. Together we can create winning ads, plan effective cam- paigns and show off your
new champions as well as your Group and Best in Show winners. Represen- tation in TNT gets the word out and lets the fancy know about your suc- cess. Everyone has a budget and I can work within your guidelines to pro- mote you and your dogs in our award- winning magazine. It is a collectible that belongs on your coffee table. Won’t you join us? Email or call me to discuss advertising, but be sure you stop by our booth at the AKC/Royal Canin show or see me ringside at this exciting and wonderful show. This is the perfect place to purchase gifts for your dog-loving friends and check out the many, many booths. Happy Holidays and have winning New Year! Remember, inquiring minds want to know. See you soon! Bonnie bonnie@dmcg.com 863.738.8848
(Photo courtesy of Kat; Sin-Sation Chihuahuas)
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