TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor
CLASS DOGS • BRED BY • SPECIALS • VETERANS REACH FOR THE STARS!
H ow wonderful to see dog shows back in full force, with Toy Shows, Large Circuits, and lots and lots of Special- ties for every breed, large and small. Someone emailed me stating that they felt Top Notch Toys was a Toy magazine for Specials only! WRONG!! We are a magazine for all Toys, All the Time, with every breed in Group Five featured, usually once every year. Here we are, half way through the year, and rankings are more important than ever, with National Special- ties an important event for Toy Fox Terriers and Ital- ian Greyhounds, and upcoming National Specialties for Japanese Chin, Pugs, and Chihuahuas as well as the super exciting Morris and Essex show with many associated Specialties. TNT is the perfect place to advertise your winning class dogs, including puppy winners, veterans, and the all-important Breed wins, plus, Group Placements for New Champions of Record and Top-Ranked dogs. If it’s a Toy, it should be a part of TNT where the Toys are pure dynamite and you will never be lost in many pages of ads. (Obviously, you may also want to advertise your big wins in an all-breed magazine such as our sister publication, SHOWSIGHT. ) I’m here to help you make your winning Toy super important!
Many of you have asked about finding a backer, but as a rule, financial backers are interested in proven, top-winning dogs or those with the potential to become a big winner on a national and/or international level. Looking at sponsors of Top-Winning Specials, it seems that many of them have strong connections with professional handlers or owners who have had great success with dogs they’ve bred, owned or simply discovered by watching them in the ring. Every dog person loves seeing a fabulous entry going around the ring, and on occasion, a backer wants to be a part of making that particular dog number one—and they en- joy looking at a beautifully put together animal. Your dog needs to be out and winning where potential backers will see it, where they can evaluate the potential, see the temperament, and many other factors that go into a big winner. Few sponsors are seen inwin photos—they go to shows to relax, have fun, and visit with friends. Maybe they will find your dog? I hope you win lots and place your ads in Top Notch Toys Magazine ; we are National, the only ALL Toy magazine, both in print and online. Please give us an opportunity to create a stunning andmem- orable ad that will promote your dog to the right people. Let me know about your exciting wins, wonderful upcoming winners, and remember: InquiringMindsWant to Know!
Bonnie bonnie@aramediagroup.com 512.971.3280
Submitted by Scott Toney
20 • T op N otch T oys , A ugust 2021
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