TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor
PICTURES, WORDS AND THE SMELL OF INK
T here are many reasons to adver- tise in a print magazine versus digital publications— Top Notch Toys offers a fabulous, premier, niche, national magazine for the Toy fancy. The magazine is a collect- ible and can be reviewed for the last six issues online however it all starts with a printed magazine. A showcase for you and your dog, the success you have achieved, the knowledgeable judges in gorgeous, colorful photos and don’t overlook the sensation of holding the printed magazine. When TNT arrives it is exciting to feel the outstanding quality pa- per, smell the ink and start looking through each page browsing the beautiful pages creatively designed that allow you to return often for a more careful look. Digital images can never equal the sensory feel of holding a magazine. Words do matter and it is correct that a picture is worth 1000 words. Branding offers a permanent refer- ence in print media and is a power- ful way to build continued success Facebook cannot do this nor can
digital magazines as these images are not a permanent reference you can hold. They do have a place but the printed word in TNT offers long term impact and engagement with those that matter in our wonderful world of dogs. We do offer a digital issue af- ter the magazine is printed and we post ads on Facebook. Words, pictures and the smell of the ink gives readers a reason to return to your ad and is a powerful way for you to promote and accomplish your goals. Traditional printed magazines of all types and categories are a permanent reference with historic breed value based on articles provided by parent clubs and highly successful authors. Email your exciting news and great ideas as well as adorable puppy pho- tos for our “Toy Box” section of TNT . Remember, inquiring minds want to know. Bonnie bonnie@aramediagrp.com 863.738.8848
“WORDS, PICTURES AND THE SMELL OF THE INK GIVES READERS A REASON TO RETURN TO YOUR AD and is a powerful way for you to promote and accomplish your goals.”
22 • T op N otch T oys , J uly 2019
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