CREATE AN ADVERTISING CAMPAIGN AND PROMOTE YOUR WINNING IMAGE IN 2020 TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor
T hroughout this past year I spoke with many of you and discussed new champions as well as Best in Show wins. I continue to be im- pressed with those that have been in- volved in our wonderful sport of show dogs, specifically Toy dogs, for many years. The majority have been long term successful breeders, owners and exhibitors who attribute some degree of their accomplishments to mentors, reading books, attending shows of all types and discussing dogs (both in the ring and the advertised dogs they see inmagazines). It is the advertised new champion, the top winning specials, the new puppies and the well known kennel names that give them a place to seek quality and ideas. Without ad- vertising, who would be aware of your accomplishments? An advertising plan or campaign reaches a target audience, promotes a winning image of your Toy dog and
gives credibility to breeding pro- grams. Think of your ads as your kennel or dogs “brand”. It shows your dogs breed, type, style and of course wins. We are all aware of the kennel names that signify a fabulous head, great moving dogs maybe even wonderful coat texture. In short, it is their brand developed over the years and consistently advertised to show off their accomplishments. This makes the kennel and or the dog, even at times a prestigious win stick in the readers minds as they look to the future. Advertising creates an emotional response affecting your peers decisions as to what to breed, exhibit and promotes your carefully crafted brand. However, branding is not exclusively for the advertising savvy. Top Notch Toys has a knowledgeable and cre- ative design staff at your service! We can create beautiful and eye catching
ads to enhance your brand. Our staff professionals are helpful in design- ing a campaign for that are winning class dogs, as well as Group and Best In Showwinning Specials. I’mhere to help create the brand that puts you in the top ranks and with the creativity of our designers makes you memo- rable. If you have a designer you love working with I’m happy to have them as part of your ad process. Contact me to start creating that ad that gives you a great deal of exposure and promotes an image of success in the show ring. A great photograph is worth a zil- lion words Call me with your excit- ing news and wins because inquiring minds want to know! Bonnie bonnie@aramediagroup.com 512.971.3280
“We can create beautiful and eye catching ads to enhance your brand.”
28 • T op N otch T oys , F ebruary 2020
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