TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor
CREATE THE AD YOU LOVE
E veryone wants mileage from their advertising dollar so to make ad- vertising easier here are a few tips that may help. Select the right photo or photos. Make sure it is a clear, well focused picture and not too dark or too light. A beautiful photo makes a beauti- ful ad! You have the option to use more than one outstanding picture. Email the photo or photos to me at: bonnie@aramediagroup.com. Cell phone photos will work depend- ing on the size and quality, but a digi- tal picture from your photographer is always excellent and the better choice. Sometimes they are just the right picture to tell your story. We are able to blur out backgrounds, change the colors of the backdrop or even the color of the handlers jacket, so tell our designers what you would like see on your very special ad.
Please email ad copy. We make every effort to avoid errors but handwritten ad copy can cause problems. Email with your photo if possible so both are ready for the design team to go to work creating your awesome ad. Design? If you know exactly how you want the ad to look, draw it out and we will try to be as close as possible. If you are not sure, leave it up to us. It helps to know a little about your pref- erences—if you hate particular colors please tell us. Highlight important facts. If some parts of your ad copy need special treatment, like bold letters or italics mark that on your ad copy. Be sure you check the copy! See ads you really like? Let me know so we can see the style but not duplicate. Remember, less is better. The more words the smaller the photo will be and let’s face it, a picture is definitely
worth 1000 words. Our award win- ning designers know what works best and appreciate it when you let them know you like the ad. It is very important to carefully re- view your proof and reply back to the proofs email with any changes you would like made. Please look at the proof as soon as possible. Our turn around is fast so 24 hours is the maxi- mum allowed for your review. Last...love your fabulous ad! Email or call me with your exciting wins, new champions, group placements and Best in Shows! Inquiring minds want to know. Bonnie bonnie@aramediagroup.com 863.738.8848
photo submitted by Aly Bell & Adrienne Wolfson
“A beautiful photo makes a beautiful ad!”
30 • T op N otch T oys , A pril 2019
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