PROMOTE YOUR WINNING IMAGE & CREATE AN ADVERTISING CAMPAIGN FOR 2021 by Bonnie Guggenheim, TNT Advertising Director & Associate Editor TOY TALK ETCETERA
T hought for the month! Without advertising, who would be aware of your accomplishments? An advertising plan or a cam- paign reaches a target audience, pro- motes a winning image of your Toy dog, and gives credibility to a breeding program. Think of your ads as your kennel or dogs’ “brand.” They present your dogs’ breed, type, style and, of course, wins! We are all aware of the kennel names that signify a great moving dog, a fabu- lous head, or a wonderful coat texture. In short, these qualities are the brand that’s been developed over the years and advertised on a consistent basis. An established brand makes any ac- complishment stand out. This “brand- ing” makes a kennel or a specific dog (or, at times, a prestigious win) stick in the minds of readers as they look to the future. Advertising creates an emotional response that affects your peers’
decisions as to which dog to breed to and which judges to exhibit to. Plus, advertising promotes your carefully crafted brand. Branding is not exclusively for the ad- vertising savvy. Top Notch Toys has a knowledgeable and creative design staff at your service, and I’m here to help you make decisions about your ad. We create beautiful and eye-catching ads that will enhance your brand. Our staff professionals are helpful with de- signing a campaign for that superior class dog as well as Group and Best in Showwinning specials. Letme help you create the brand that puts you in the top ranks and, through the creativity of our designers, makes you memorable. If you have a designer that you love working with, I’m happy to have them included as part of your ad process. Please contact me to start creating YOUR BRAND that will give you a great deal of exposure and promote an image of success in the show ring.
Branding offers a permanent refer- ence in print media and is a powerful way to build continued success. Face- book cannot do this and neither can digital magazines. Images in these formats cannot provide a permanent reference that can be taken from a library shelf for reference or review. Digital publications do have their place, of course, but the printed word in Top Notch Toys offers long-term im- pact and engagement with those who matter most in our wonderful world of dogs. A great photograph is worth a million words. Please call or text me with your exciting news and wins—because in- quiring minds want to know!
Bonnie bonnie@aramediagrp.com 512.971.3280
HAVE A HAPPY AND WINNING NEW YEAR
18 • T op N otch T oys , J anuary 2021
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