CREATING AN AD YOU LOVE IN OUR National, All Toy gorgeous magazine TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor
T op Notch Toys has the most im- pressive and beautiful Toy dogs anywhere with ads that celebrate their awesome accomplishments. Our award winning design team with your assistance, will create a beautiful custom color designed ad only for you and offer you the opportunity to proof your ad andmake necessary changes. Making it easy to advertise is part of my goal so the following sugges- tions make it understandable for the design team to create an ad to your specifications. You may have a single page ad to “shout about” your success or perhaps a 2-page spread to truly give the readers and fanciers a visual experience with no distractions from an opposing ad. Once you have made the decision on which photo or photos you prefer, re- quest the photographer send us a digi- tal image or scan and email to me at 300 DPI. Most newer scanners will do this automatically. Email to me at: bonnie@aramediagrp.com and include text that would include your name, address, the dog information, and your ad ideas. For example, if you want specific colors to match the handlers clothes or a background to fit the registered name of the dog, or if you like only ads with no design, plain design or a lot of pictures and text, tell me in your initial email. I forward that information to the appropriate staff who will then start to work. It is important that you have photos that are sharp and clear but know that
we can move the dog or handler to fit the ad, include a judge or change col- ors for clothes. My recommendation is always to look through Top Notch Toys and see what ads you really like. We would not duplicate that ad but can see the style you prefer for your very special ad that represents not only your win but you personally as a breeder, owner or handler with a won- derful and winning dog. Once our design team has created your initial ad they will email a proof to you and to me for review which gives you the opportunity to make any changes you feel necessary which could include adding or removing a photo, increasing the font size or type, changing a background color. Many things that will make your ad stand out for you. The proof is emailed to you in low resolution so it may not appear as crisp as it will when in your full deluxe color ad in glossy print. Try and look at your proof on a laptop or desktop if pos-
process staff and designers will have looked at your ad to make sure it is an ad you love. Email the proofs depart- ment with your approval. Call me with your exciting wins, new puppies or thoughts for future articles. I’m excited for upcoming shows and hope to see many new Toy champions in ads you love. Contact me to reserve your page or pages at 512-971-3280. Inquiring minds want to know. Bonnie bonnie@aramediagrp.com 863.738.8848
sible as you can see it much better on these devices. Once you have decided on changes, please reply to proofs with all changes
on one return email. You are allowed up to three revisions, but we hope you can be concise on your first reply to allowus
to finalize your ad and forward it to the printing department. During this
18 • T op N otch T oys , J uly 2018
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