TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor
News and Views
D og shows are returning with ex- citing National Specialties for Havanese, English Toy Spaniels, Manchester Terriers, and the up- coming Maltese Specialty. It is fabu- lous to see wins reported and excite- ment generated for these shows and, of course, for the Westminster Ken- nel Club extravaganza in June. Make memories at these wonderful shows! Although it has been a long, difficult year for everyone (with a few exhibi- tors dropping out from showing en- tirely as others have been breeding outstanding girls in hopes of produc- ing a show puppy for the upcoming year) with each passing month the show schedule is appearing much like it did in previous years. There are many Specials returning to the ring—which has been a true labor of love to keep these dogs not only in coat, but also maintaining a winning attitude in the ring. The drop-coated breeds are now dripping in coat and will be fabulous to see as they enter the ring looking so gorgeous.
Show your success by advertising in TNT ! We proudly feature the terrific Toys that you breed and exhibit with the hope that you will continue to make TopNotch Toys a big part of your advertising plans for 2021 and 2022. There are many reasons to advertise in a print magazine versus a digital- only publication. Top Notch Toys offers a premier niche; a NATIONAL magazine created for the Toy fancy. The magazine is a col- lectible that can be reviewed online, if you’d like. However, everything starts with a printed magazine that’s de- signed to create impact and satisfy the desire for a “second look” at the cre- ative designs and stunning Toy dogs. Branding offers a permanent refer- ence in print media and is a powerful way to build continued success. Face- book cannot do this, and neither can the digital-only magazines. Though they do have their place, virtual imag- es are not a permanent reference that
you can hold. By contrast, the printed word in TNT offers a long-term im- pact and a physical engagement with those who matter most in our won- derful world of dogs. (We do, however, offer a digital issue after themagazine is printed, and the ads and articles are posted on Facebook.) Traditional print magazines of all types and categories are a permanent reference, with an historic breed val- ue that’s based on articles provided by the parent clubs and many highly suc- cessful authors. Copies of our edito- rial are often requested by long-term and Permit Judges as well as by new- comers to your special breed. (There’s no charge for emailed copies of these excellent sources of information.) Words, pictures, and the “smell of the ink” give readers a reason to return to your ad again and again, and they are a powerful way to pro- mote your goals and showcase your noteworthy accomplishments. Email your exciting news and great ideas (as well as your adorable puppy photos) for the monthly Toy Box fea- ture that always creates lots of smiles. Remember, inquiring minds want to know! Call or text me at 512-971-3280. Bonnie bonnie@aramediagroup.com 512.971.3280
16 • T op N otch T oys , A pril /M ay 2021
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