TOY TALK ETCETERA by Bonnie Guggenheim, TNT Advertising Director & Associate Editor Advertising Tips
W e are frequently asked for ways to make advertising easier and thought we would share a few tips. 1. Select the right photo or photos. Make sure it is clear, well focused and that it is not too dark or too light. Always choose a photo with the most contrast. 2. Scan and email to me at 300 DPI (most scanners do this auto- matically). Email your photos to bonnie@aramediagroup.com 3. If you need to mail it to our of- fice, be sure to attach your name and address so it can be returned to you. 4. Type or print the ad text. Hand- written text is often hard to read. 5. If you know how you want your ad to look you can email a draw- ing or tell us what you have in mind—include idea for the back- ground. If you dislike a specific color please tell us! 6. Highlight important facts. If some parts of your text need spe- cial treatment like bold letters or italics, indicate that on your text email.
Bonnie bonnie@aramediagroup.com 512.971.3280 I look forward to working with you and getting to know you better. Together we can plan an ad or a campaign that will be beneficial and accomplish the goals you have in mind. Call or email me so we can TALK ABOUT TOYS. Inquiring minds want to know. stock, its strongest points and future breeding plans. It is sohelpful to sit down, page through a magazine and find out what we need to know in terms of pedigrees, winning dogs or owners names. Best reason to place ads that promote what you would like others to see for the future. There is no substitute for the printed word and beautiful photo. An ad with your latest win or your exciting upcoming litter is the best way to get information across to the people you want to reach. A national magazine like TNT reaches more serious Toy lovers and judges than any other source. TNT is all fabu- lous toys, all the time!
7. Check the spelling on your text and be sure you have included ev- erything. One email is best if you can have the judges names, show, all pertinent information. Need a flash? Just name it! 8. Remember that LESS IS BET- TER. The more words the less likely to be read and makes the photo less impressive. One Pic- ture is really worth 1,000 words. 9. Cropping? Let us crop, but tell us where. If you are removing peo- ple be sure you are not deleting an important person! 10. Payment— Top Notch Toys ac- cepts all credit cards. 11. Electronic files—we can accept photos in JPEG or a PDF ADVERTISING IS VERY IMPORTANT Placing ads on a regular basis helps fanciers recognize your kennel name, your commitment to the breed and see your accomplishments. Many of us are familiar with one another at ringside but at shows there is little time to talk. Even at specialty shows it is often hard to quiz fellow breeders about their
HAPPY HOLIDAYS AND AWINNING 2021!
18 • T op N otch T oys , N ovember /D ecember 2020
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